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Professor Matt Lieberman's Research in Psychological Science

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Which ads are winners? Your brain knows better than you do. Study on smokers' brains may mark dawn of a new age in advertising.

Read more about "first study to use brain data to predict how large populations will respond to advertisements." 

 

http://newsroom.ucla.edu/portal/ucla/which-ads-are-winners-your-brain-232443.aspx

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