Date published: 7/10/2012

Which ads are winners? Your brain knows better than you do. Study on smokers' brains may mark dawn of a new age in advertising.

Read more about "first study to use brain data to predict how large populations will respond to advertisements." 

http://www.sciencedaily.com/releases/2012/04/120425143636.htm

http://newsroom.ucla.edu/releases/which-ads-are-winners-your-brain-232443

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