Date published: 5/11/2009

Professor Patricia Greenfield's theory describes how values, behavior are shaped by societies.

Why are former business executives and attorneys volunteering more time to help their communities? Why do the children of immigrants assume values very different from those of their parents? Why has the size of Japanese families declined substantially? A new theory of social change and development by UCLA distinguished professor of psychology Patricia Greenfield answers these and other questions and offers insights into the future.

Check out the UCLA story on Professor Greenfield’s research at

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