Craig Fox


Ph.D.: Stanford University
Primary Area: Cognitive Psychology
Home Department: Anderson School of Management
Address: B418 Gold Hall
Phone: x63403

Research and Teaching Interests:

Judgment and decision making under risk and uncertainty, choice architecture and behavioral policy, decision dynamics


Craig Fox is Professor of Psychology in the UCLA College of Letters and Science, and also Harold Williams Professor of Management at the UCLA Anderson School, and Professor of Medicine at the UCLA Geffen School. He is chair and co-founder of the Behavioral Decision Making Area at the UCLA Anderson School of Management.

Fox earned his B.A. in Psychology and Economics from the University of California at Berkeley, where he was mentored by Daniel Kahneman, and he earned his M.A. and Ph.D. in Experimental Psychology from Stanford University, where he was mentored by Amos Tversky.

Dr. Fox’s research investigates behavior under risk, uncertainty, and ambiguity, using a combination of methods that include surveys, laboratory and field experiments, analysis of archival data, and brain imaging. He also applies insights from behavioral economics and social psychology to improve health and financial decisions. This work has been funded by the National Institutes of Health, the National Science Foundation, and the Templeton Foundation, among others. His scientific manuscripts have been published in leading journals of psychology, economics, management, neuroscience, medicine, law, and general science. He has also contributed popular treatments of his work to such outlets as the New York Times and Harvard Business Review.

Professor Fox has taught courses at the Ph.D., MBA, and Executive levels on decision making, choice architecture, negotiation, and leadership. He has been at UCLA since 2003, after six years at Duke University. Fox has also taught courses at Stanford, Northwestern, and Columbia Universities as well as Koç University (Istanbul) and the Australian Graduate School of Management (Sydney).  He has been a visiting scholar at NYU, Columbia University, The Hebrew University, and the University of Mannheim.

Dr. Fox is founding co-editor of the journal Behavioral Science & Policy and co-President of the Behavioral Science & Policy Association. He is former President of the Society for Judgment and Decision Making and is a Fellow of the American Psychological Society.

Uncertainty Lab Web Site