Hal Hershfield


Associate Professor
Ph.D.: Stanford University
Primary Area: Social Psychology
Home Department: Anderson School of Management
Address: 110 Westwood Plaza, Office B419
Phone: (310) 206-7814
Email: hal.hershfield@anderson.ucla.edu

Research and Teaching Interests:

Judgment and decision making, marketing, financial decision-making, mixed emotions, well-being


Hal Hershfield is an Associate Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA. His research, which sits at the intersection of psychology and economics, examines the ways that people consider their future selves, and how feelings of connection to these distant selves can impact financial decision-making over time. He earned his PhD in psychology from Stanford University and his BA from Tufts University.

Curriculum Vitae

Representative Publications:

Hershfield, H.E., & Maglio, S.J. (2019). When does the present end and the future begin? Journal of Experimental Psychology: General. Hershfield, H. E., Shu, S., & Benartzi, S. (2019). Temporal reframing and participation in a savings experiment: A field experiment. Marketing Science. Goldstein, D.G., Hershfield, H.E., & Benartzi, S. (2016). The illusion of wealth and its reversal. Journal of Marketing Research. Waytz, A., Hershfield, H.E., & Tamir, D.I. (2015). Mental simulation and meaning in life. Journal of Personality and Social Psychology. Alter, A.* & Hershfield, H.E.* (2014). People search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences. Hershfield, H.E., Bang, H.M., & Weber, E.U. (2014). National differences in environmental concern and performance predicted by country age. Psychological Science. Bryan, C.J. & Hershfield, H.E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal. Journal of Experimental Psychology: General. Hershfield, H.E., Goldstein, D.G., Sharpe, W.F., Fox, J., Yeykelvis, L., Carstensen, L.L., & Bailenson, J. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research. Ersner-Hershfield, H., Mikels, J. A., Sullivan, S., & Carstensen, L. L. (2008). Poignancy: Mixed emotional experience in the face of meaningful endings. Journal of Personality and Social Psychology.

Professor Hal Hershfield's External Site