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Noah Goldstein

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Professor
Ph.D.: Arizona State University
Primary Area: Social Psychology
Home Department: Anderson School of Management
Address: A416 Collins Center
Phone: x51454
Email: noah.goldstein@anderson.ucla.edu

Research and Teaching Interests:

Persuasion, Conformity, Social Norms, Social Judgment

Representative Publications:

Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (in press). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research. Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Sundie, J. M., Cialdini, R. B., & Kenrick, D. T. (in press). Fear and loving in Las Vegas: Evolution, emotion, and persuasion. Journal of Marketing Research. Nolan, J. P., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2008). Normative social influence is underdetected. Personality and Social Psychology Bulletin, 34, 913-923. Griskevicius, V., Cialdini, R. B., & Goldstein, N. J. (2008). Peer influence: An underestimated and underemployed lever for change. Sloan Management Review, 49, 84-88. Goldstein, N. J., & Cialdini, R. B. (2007). The spyglass self: A model of vicarious self-perception. Journal of Personality and Social Psychology, 92, 402-417. Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18, 429-434. Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Cialdini, R. B., & Kenrick, D. T. (2006). Going along versus going alone: When fundamental motives facilitate strategic (non)conformity. Journal of Personality and Social Psychology, 91, 281-294. Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. Cialdini, R. B., Petrova, P. K., & Goldstein, N. J. (2004). The hidden costs of organizational dishonesty. Sloan Management Review, 45, 67-73.